Leading Social Change

Marketing originating in the public sector is often the force of social change. Successes include reducing HIV infections via safe sex, adopting responsible drinking habits and encouraging environmentally positive energy choices. A big reason for these behavioural changes is the successful partnership between public sector marketers and advertising agencies. In fact, more and more public sector sponsored campaigns are winning advertising awards. If you are a communicator and are interested in how the partnership between public policy and advertising can create positive social change, you’ll want to attend this event. You won’t want to miss featured speakers from Canada, Europe and the United States who will provide you with moving ideas, new tools and inspiration. This year our keynote speaker is outspoken activist and MP Justin Trudeau. Justin has already inspired many with his mission to fight for Canadian values, to bring forth a new perspective on the interactions between government and citizens, and to help Canada be a model for the world.